Watson
Lead Product Manager
An LLM-powered 24/7 front desk for small clinics losing customers to after-hours calls. I took it from idea to launch in Malaysia, live with 4 clinics and a car dealership.
The personal portfolio of
Mohammad
Khan Rabbani.
Product Marketing Manager
From telling people’s stories to building products for them.
Open to PMM roles
01 / Work
Products I’ve taken to market.
AI
Airlift
Product Marketing Manager
I wrote Airlift’s first positioning guide. When COVID stopped the buses, I repositioned it around 30-minute delivery and led GTM for the South Africa launch. Backed by $85M in venture funding.
50,000+Daily bus riders
10,000+Daily Express orders
1M+Express app downloads
Bridgelinx
Product Marketing Manager
A digital freight marketplace backed by $10M in venture funding. I led go-to-market for two new B2B verticals, bringing in major cement and textile manufacturers as customers.
This Is It Creative
Founder and Chief Strategist
A product marketing agency serving 15+ clients, from Fortune 500 brands to restaurants and retailers. My positioning and campaigns grew in-store footfall for retail and restaurant clients.
02 / Projects
Projects.
Repositioning Airlift
Case study
How I repositioned Airlift from mass transit to 30-minute delivery, then localized the GTM for South Africa.
Read the case study →City Affordability Analysis
Columbia project
Analyzed how many hours of work it takes to pay a mortgage in the 10 least affordable U.S. states, then turned the findings into marketing strategies for lenders and budgeting apps.
View the project →03 / A little about me
First, a filmmaker.
Always, a storyteller.
I began in documentary filmmaking in London, telling stories about people and the lives they lead. That curiosity brought me into product and product marketing: from understanding people’s stories to building products for them.
Today, I work where product meets marketing. I build things, then find the story that makes people care about them.
04 / Education
Columbia University
MS, Information and Knowledge StrategyGoldsmiths, University of London
BA (Hons), Media and CommunicationsCertifications
- MarTech Foundations CertificateAssociation of National Advertisers
- Google Analytics Certification Google
- Google Ads Measurement Certification Google
05 / Blog
November 2026Notes on product.
Once You See the Structure, You Can’t Unsee It
How documentary editing trained me to see where a product is failing.